We love coaching as much as being on the field.
Advice and execution don't usually come together. To be a true partner in today's rapidly evolving world, we must commit to both.
We’ve worked with 30+ companies at different stages in their journey: (bootstrapped, VC, PE), in regulated industries. Sometimes we're on the field, sometimes on the sidelines.
We're not fussy. Whatever gets the job done.
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Core Team
20 years working together, at Parasol and at three companies before it. Nobody here stopped operating to start advising.

Under The Umbrella
Industry subject matter experts, board chairs, brand experts, CXOs, and operators. When something sits outside the four of us, we know who to call.





